Do you have lots of clothes but nothing to wear? Let us introduce you to Sam Lee-Kemp,
a wardrobe and style consultant based in Kent. She will help simplify your wardrobe, reconnect with what you already own, and feel confident getting dressed again.
BACKGROUND & STORY
Kent-based wardrobe and style consultant Sam is the founder of Conscious Edit. Fashion has always been part of Sam’s story. After studying fashion design at college and university, Sam spent over 20 years working within the industry for major names including H&M, Levi’s, Hugo Boss and
Ralph Lauren.
Working closely with seasonal collections, creating storytelling through visual merchandising and brand identity gave Sam an in-depth understanding of how clothing is designed, styled and consumed from showroom setups, creating shop floor experiences to shaping digital retail environments. But over time, the relentless pace of fast fashion and its obsession with ‘newness’ began to jar. While her love of style never wavered, she became increasingly aware of how wardrobes could feel overwhelming, packed with pieces that didn’t truly serve their owners. Ready to use her expertise more meaningfully, Sam stepped away from traditional fashion cycles and launched Conscious Edit.
SERVICES DESIGNED AROUND YOU
A wardrobe detox with Sam is a thoughtful, intentional edit of what you already own. Together, you’ll identify what works for your lifestyle, body shape and personal style, remove pieces that no longer earn their keep, and pinpoint any genuine gaps. Resulting in a more functional, considered wardrobe.
Once edited, your remaining clothes are carefully organised by category and colour, rehung on matching slimline hangers and neatly folded. The result is a visually calm wardrobe that makes getting dressed feel effortless and makes it far easier to shop your own clothes.
There’s also the option to resell selected pieces, with Sam listening items on your behalf to extend their life and create valuable space in your wardrobe.
Wardrobe Detoxes Prices start from £200.
VIRTUAL LOOK BOOKS & STYLING SUPPORT
One of Conscious Edit’s most popular offerings, the personalised virtual look book. Each bespoke styling guide includes outfit inspiration, suggested missing pieces, and ideas for future purchases that align with your style, not impulse trends.
Easy to access and simple to use, virtual look books take the stress out of getting dressed. Whether for everyday life, work, travel or special occasions, transforming your wardrobe into a cohesive, hardworking system.
Virtual Look Books Prices start from £170.
ONLINE & FLEXIBLE STYLING
Conscious Edit works with clients across Kent and the Southeast. Offering online consultations and digital styling support so you can access Sam’s expertise wherever you are.
Free 45 minute Online or In-Person Consultations.
